2022-2023
Semester 2
| Surf & Durf |
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Project description
Surf & Durf is a foundation which has the goal of reaching as many vulnerable children ->young adults as possible in the region of Walcheren to provide them “Growth on the waves”, a important program to help children’s personal development. At their location in Domburg they receive many applications for surf therapy every year in they are having trouble meeting that demand. They have little insight into where they can find potential volunteers. A possibility that is considered is approaching the target group of potential volunteers differently compared to in the Randstad. Through a problem analysis and proposal/plan including where and how we can attract potential volunteers for Domburg,Surf & Durf hope to solve their struggles.
Outcomes
Student first went through the steps of Design Thinking. They first defined the problem, determined the root/cause of the problem, developed alternative solutions and selected a solution which was most feasible for the foundation. Since surveys showed that most people don't volunteer since they have limited time or no time at all, students came up with different solutions. Most important solution for finding volunteers was involving the HZ.
Students can participate in various extra activities so they can earn HZPersonality points. Different study programs have this extra space of credits which students need to obtain at least by the end of their studies. The final report which was handed to the client explains more options to be explored by the client in order to attract those volunteers and make sure Surf & Durf can be a succes in Domburg as well as in Schevingen and Katwijk.
Client
Stichting Surf&Durf
T 06 44251393 (Tosca Scholte)
T 06 46033694 (Veerle Siebinga)
I www.stichtingsurfendurf.nl
| Yacht Marina Vlissingen |
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Project description
VVW De Schelde, Marina harbour, faces the challenge of attracting reoccurring guests and wat to encourage longer stays. Additionally, the city center of Vlissingen requires increased foot traffic and engagement for the harbour in order to thrive and attract more visitors. To address these issues, the student project team has developed a range of marketing recommendations to target these objectives effectively.
Outcomes
Improve Digital Outreach: Enhance the website's user interface to make it more user-friendly and visually appealing. A smooth online experience can positively impact users' perceptions of the Marina, thereby increasing their chances of visiting. In addition, reaching out to travel forums and magazines for partnerships can provide increased visibility to potential visitors who might not know about the Marina from other channels. This recommendation leverages the insights from the survey that indicated these sources were significant for potential visitors.
Enhance Visitor Experience: To align the Marina's offerings with the visitors' interests, an events calendar could be developed that incorporates activities preferred by the visitors. This could include water sports competitions, local festivals, concerts, and other community events. Tailoring events to visitors' preferences can ensure their interests are catered to, potentially leading to higher visitor satisfaction.
Implement Suggestions: To address suggestions from the survey, consider extending the operating hours of the Marina, especially during peak season or for special events. This can allow visitors more flexibility and improve their overall experience. Improved safety measures could be implemented by hiring additional security personnel or installing more security cameras. Hosting more public events could involve partnering with local businesses or organizations to offer a diverse range of activities and experiences for visitors.
Upgrade Services: Investments should be made in the areas identified by visitors as needing improvement. Enhancing Wi-Fi coverage and speed could improve visitor satisfaction, especially for those needing to stay connected for work or personal reasons. Boat services could be improved by offering a wider range of options or by improving the efficiency and quality of existing services. Restrooms and parking facilities could be upgraded to accommodate a larger number of visitors, and food services could be improved by offering a wider variety of options or by partnering with local food vendors to provide more diverse offerings.
Client VVW de Schelde
| FYLM |
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Project description
FYLM wants to create an online platform that connects elderly individuals and enables them to engage in games and activities that promote socialization and mental stimulation. FYLM faces challenges in developing a user-friendly platform that supports multiple types of games and activities, fosters a sense of community, and attracts new users.
As 90% of senior people are already immobile, it is important to address their needs and figure out how we may meet them through the Flym app to resolve this problem. Currently, FYLM does not have enough needed insight into elderly behaviour on the internet. The main question to ask is therefore:
- How can FYLM develop an online platform that addresses the needs of elderly individuals, promotes socialization and mental and physical stimulation, fosters a sense of community, and attracts new users?
Outcomes
· Since loneliness in general are relevant issues among the elderly population. The app could incorporate features that foster social interaction and connection, such as chat functionalities, discussion forums. These features can provide opportunities for older individuals to engage with like-minded peers, share experiences, and form meaningful connections.
· If possible, could consider incorporating features that facilitate communication and interaction between older adults and younger generations, such as mentorship programs or virtual/physical volunteering opportunities. Promoting intergenerational connections can provide a sense of purpose, mutual learning, and social support.
Client
Nathan Traas
Home - Fylm
| Da Vinci Cinema Goes |
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Project description:
Students delved into a comprehensive analysis and recommendations for DaVinci Cinema to maximize its B2B potential and optimize its space utilization. The team, was tasked with assisting the cinema in developing strategies to attract corporate clients, expand its customer base, and enhance the overall experience for all stakeholders.
Outcomes:
By taking a proactive approach towards catering to the B2B sector, DaVinci Cinema can unlock new revenue streams, forge valuable partnerships, and establish itself as a multifaceted venue capable of hosting a range of events beyond traditional movie screenings. Furthermore, optimizing their existing space will ensure efficient utilization of resources and provide an unforgettable experience for all visitors.
A marketing strategy for organizing a network event was made. But also a strategy for organizing an art exhibition was made and described in further detail in their report. Bu also discount offers and healthier food options are further elaborated and were all binded together in an advisory report for The Da Vinci Cinema Goes.
Client
Bart Chermin, Da Vinci Cinema
Films - DaVinci Bioscoop Goes
| CBK Zeeland |
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Project description
How can we create an engaging experience for the student population in Middelburg, using Middelburg stories to foster a lasting attachment to the city and region of their education in Zeeland, thereby motivating them to stay or consider returning in the future?
For the approach of the CBK project, the project has been dissected into four different phases: Discover, Define, Develop and Deliver. A process aligning with the steps of the Design Thinking Method, whereby the Design Thinking Toolbox has been applied to the research phase (Discover) to gain a comprehensive understanding of the problem statement and gather insights into the types of stories that attract students and their city preferences by creating an online survey.
Outcomes
Overall, the recommendations aim to create an emotional connection, generate interest and promote student engagement with the city. By giving students an active role in creating the storytelling concept and showcasing their experiences, the city can build a strong and lasting bond with its student population, enhancing the vibrancy and development of the local community.
Our recommendations for creating a storytelling concept to strengthen the link between Middelburg and its students are based on the idea of actively involving students in the process and creating an emotional connection with the city. By involving students and gathering their ideas and experiences, the storytelling concept becomes a collective endeavor that gives them a sense of belonging and representation. In this way, they feel valued and considered in the development of the relationship between the city and the students. The integration of student characters or avatars also makes it easier for students to identify with the city and reinforces the sense of belonging. These characters become symbolic representations of local students and create a stronger emotional connection between students and the city's narrative. By telling inspiring local stories featuring students or former students, the storytelling concept offers concrete examples of success and fulfilment in the city. This encourages students to further explore the opportunities offered by the city and encourages them to become actively involved in their community.
Client
Christiaan Weiler
CBK Centrum voor Beeldende Kunst
Homepage | CBK Zeeland
| Mini camping de Boogaard Zoutelande |
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Project description:
The mini camping site The Boogaard is looking for ways to implement storytelling to share with the guests the campsites authentic origin. With the aim of enriching the experience of the guests and sharing the history of it. Also, through storytelling they want to highlight the processes that take place at the campsite, like farming and to highlight the “Green key” aspect, which is a recognized international quality mark for sustainable companies in the recreation and leisure industry. With this the aim for the campsite is to promote care and awareness of nature, the environment and sustainability to its guests, with a goal to assure that future generations can continue to enjoy their beautiful environment.
The main question to investigate is to find out what effect storytelling has on the guest experience and to gain insight into type of clients of the Mini Camping Boogaard which would help to come to strategic solutions on how to implement storytelling into their campsite, that could also be used by other campsites who are all part of the foundation MijnLievelingsplek .
Outcomes
The study reveals that guests are seeking an experience that is characterized by small-scale operations, privacy, tranquility, clean and well-maintained facilities, spacious camping places, and a friendly and relaxed atmosphere.
To implement storytelling effectively, several steps can be taken:
- Pre-visit Video on website about their story, history, Greenkey award, offered excursions, activities, and the campsite itself. “Our story” section on the website, in which they can tell their story.
- At the arrival/during the visit Personalized welcome upon arrival to introduce the narrative of the property again. Storytelling in amenities, in shared facilities that will keep the story alive throughout their stay, e.g., using regional products during workshops. For children scavenger hunt, in which they can learn about the Campsite, their history. Digital storytelling, interactive digital content for children to explore the narrative of the property. Offline storytelling, campsite or farm trails with signs and designated paths or farm golf to explore the property and story. Workshops or themed events for children in which they can learn the history of the campsite and the campsite itself. Family-oriented activities that include storytelling of the campsite history. Communal room Pictures with a timeline of the campsite history and biggest achievements, for example Green key, small speech from Simone and Adrie as well as rewards for most returned guests. Farm history exhibits with old pictures or attributes of what the farm used to look like and to connect with the suggested cultivation tour. Campfires and BBQs during summer. Beach hangouts Story telling performances through inviting person to host/tell stories regarding the farm.
Client
Adrie en Simone
Minicampsite De Boogaard Zoutelande
Semester 1 2022/2023
| City Marketing Vlissingen |
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Project description
This research aimed to provide insight into the student binding in Vlissingen. Surveys were used in order to collect the general idea of students and post-graduates living the region. This research served as a base to the interviews and focus group interviews, where the team went into more depth about the needs and wishes of the people spending their student life in Vlissingen.
Field research was conducted to see opportunities provided by other cities in Zeeland and to experience the student life in these locations. During the field research the following cities were visited: Middelburg, Vlissingen, Goes and Zwolle.
Outcomes:
The following factors play an important role in staying in Vlissingen: education, jobs and the beach. Most of the students choose to come to Vlissingen in the first place because the education of HZ University of applied sciences scores high every year in the ‘studie keuzegids’. Most of the programs are in the top three in the Dutch education system. Students have the opportunity to follow high quality educations with people from different cultural backgrounds. The other factor that makes people settled in the city is the job opportunities that Zeeland offers. Most of the programs provided by HZ offer the students future career opportunities within the region. Just a few examples are: many international companies offer future job possibilities for international students, moreover the tourism sector is developing over the years which leads to more side jobs and permanent jobs.
Client: Municipality Vlissingen, Carlo Markaban
| Delphy – Sweet Potato |
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Project description
Sweet potato is a product that has been in Dutch supermarkets for about 12 years now. For 98% this is import from the US, which is still growing steadily; it is a popular product, partly due to cooking magazines and its (healthy) image. Besides that, a new but voluminous track has also been developed for the processing industry (for example into chips or puree). However, mostly imported sweet potatoes are still used for this.
The cultivation of sweet potato is expensive, the purchase of the planting material and the labor required already account for more than half of the cost price. In 2014 Delphy started a research in cultivation, mainly into the technical aspects of growing sweet potato, and in 2017, Dutch farmers and growers were able to scale up in the production of sweet potatoes.
What is currently missing is the appreciation and experience in the chain. People say they want a Dutch product, but at the end they import the American sweet potato. What is needed to get the Dutch sweet potato to the consumer?
Outcomes:
Client: Delphy https://delphy.nl/en/
| Electric Mobility – Scoot-E |
Project description:
The main goal of this research was to find out the reasons why there is little interest in e-scooters. Also, what are opportunities for collaborations with small businesses and Scoot-E and how can e-scooter mobility be improved in Zeeland.
Outcomes:
How can electric mobility be stimulated in the Zeeland region?
Electric mobility in Zeeland is not yet popular in the region. In order to stimulate electric mobility, different factors play an important role, for example, more charging stations, subsidies from the government and changes in people’s mentality. As the team found out, most people are not aware of the advantages of electric scooters. Some of the most substantial problems that hold back electric mobility within Zeeland caused by this lack of awareness are the positives of an electric scooter and an electric bike (including its price), the lack of knowledge about where charging stations are located which can be used by electric scooters and the cycling culture developed within Zeeland.
All in all it can be concluded that electric mobility in Zeeland is developing rapidly.
Client: Herman van Doorn, owner of Scoot-E
Website: Scoot-e – Elektrische scooters
| Entrepreneurial promotion – Sluis
HZ Knowlegde center Coastal Tourism |
Project description
Many parties are committed to the tourist promotion of the West Zeeuws Vlaanderen region in Zeeland. At the end of 2022, plans will be made for the tourist promotion of West Zeelandic Flanders for the coming years. The municipality considers it important that the costs for promotion are not only for the government. That is why the wish is now also to provide insight into the efforts of entrepreneurs.
First, different categories of providers are distinguished, according to type of offer (accommodation/entertainment/catering, etc.) and according to size (small/medium/large). Three to four entrepreneurs per category are asked about their commitment to promoting the region. Think of staff deployment (e.g. marketing employees), purchasing advertisements, production promotional material, information folders on arrival, etc. But we also ask about the reach of entrepreneurs, for example through circulation of promotional material, number of followers on social media, etc.
Outcomes
| Film by the Sea |
Film by the Sea (FBTS) is an annual international film festival with the main theme of film and literature. The 24th edition took place from 9 to 18 September 2022. FBTS is the fourth film festival in the Netherlands and one of the most important cultural events in Zeeland. From 9 to 18 September 2022, a wide audience could enjoy about 140 films from all over the world. In addition, prizes were awarded by a Youth Jury, an International Student Jury and a jury for the best French language film. The festival attracts many visitors every year. Who these visitors are and what these visitors think of the festival is being investigated by HZ Knowledge Center Coastal Tourism. Last semester, a ‘Garage Colleague’ has been working on adapting and updating the questionnaire but also looked for best ways to distribute the questionnaire amongst visitors.
After collecting data, it is time for the analysis. How can the results best be presented and what do these results say? Data analysis skills are useful for this or can be improved by practicing with this dataset! After the analysis the findings were reported in a clear and attractive overview/report.
Client: FBTS and Knowledge Center for Coastal Tourism
https://www.filmbythesea.nl/english/
| Green Beach |
Project description
The Groene Strand project (Green Beach Project) is a temporary project to improve the nature on Dutch beaches. The project focusses on collaboration between different stakeholders such as organizations, businesses and volunteers. These collaborations are solidified in “communities” who apply the 10 criteria of the project to the local situation to create beaches where nature is integrated in the activities on the beach. Beaches where the criteria and collaboration are completely implemented are awarded with a Green Beach Banner to show that that beach integrates nature in their activities.
One of the goals of the Green Beach project is to have more natural materials on the beach. By switching from mechanical to manual cleaning more natural materials, such as seaweed, that washed ashore can stay on the beach. This natural material plays an important role as food and hiding place for insects who, on their turn are an important food source for shorebirds. Seaweed is also needed for new dunes to form, the dune plants use the seaweed as nutrients to grow and hold sand forming new dunes. One of the difficulties with convincing businesses/ entrepreneurs located on the beach is because nature is often not their focus. They have other things on their mind (mostly revenue) yet they are part of the (eco-)system of the beach. For this project the focus is specifically on businesses and entrepreneurs located on (and close to) beach sites and how nature education can enhance more value and awareness to their organization and its environment.
Outcomes:
Nog final report van Sterre te verkrijgen
Client reaction:
1e project nog steeds relevant. In noord Holland Zandsation gebruikt. Hoe krijgen we alle platform uniform alle vrijwilligers de neuzen dezelfde kant op.
Leuke terugkoppelingen van de ondernemers waarmee de studenten gesprekken mee heben gehad. Onderzoek was leuk te zien en te lezen in een mooi overzicht. Goed om als basis overzicht te hebben. Flyer die ze hebben gemaakt wordt ook echt ingezet straks.
Client: Het Groene Strand
| Polar Cruise – Oceanwide |
Project description
Oceanwide is a cruise liner organisation which takes between 33-170 tourists per ship, across the oceans to various locations such as the Artic, Antarctica and more. The ships stop at their destinations and allow the passengers off to explore and enjoy the land until it is time to return to the ship for the night or to move on to the next location. Oceanwide is one of the leading examples of sustainability within cruise ships and have already had multiple ways they modified their ships to be more sustainable and environmentally friendly.
The main problem Oceanwide faces is staying ahead of the ever-changing laws and regulations for the different countries they visit. Next to that ensuring they are able to give the full and expected experience for their passengers while being sustainable and staying ahead of their competitors too.
Important outcomes
Oceanwide has three older ship models, this case makes it more difficult apply changes to the ships. This also means that larger additions are less possible to be implemented, for this reason more immediate options were researched. As an addition to products implementation, transformative tourism can also play a big role whilst pursuing sustainability. That is why we put extra focus on this topic.
Transformative tourism can be used as a method to create awareness within the ship’s crew and the tourists. By changing the mindset of people, you can start a chain reaction in which people spread the awareness within their social groups. This results in improving the tourist’s life and the image of Oceanwide as a company.
Client: Oceanwide and HZ University of Applied Sciences
| Klok’uus |
Project description
Speelboerderij (play farm) Klok’uus has a large indoor and outdoor playground for children. But not only do they offer fun for children. Klok’uus also offers activities such as lasergaming, paintball, solex tours and farmers golf for adults.
As Klok’uus offers many different activities, it is not surprising that many people with different needs and wishes visit. To get a better understanding of who these people are and what they wish, a target group analysis is needed. In this project it is asked to get a better insight in the target groups, by creating a customer journey and collecting questionnaires.
Outcomes
Reaction client
Heel fijn was om de 2 weken contact. Niet heel verassend omdat ze zo betrokken waren. Iedereen was op tijd. Hebben persona's die zijn gemaakt al gebruikt bij campagne. Sommige uitkomsten waren verrassend, sommige wisten ze al een beetje.
Client: Klok’uus https://www.klokuus.com/en/
| Therapeutic recreation activities |
The project is about unraveling challenges of organizations that offer therapeutic recreation activities, and exploring opportunities to link these with HZ education projects.
The objective is to better understand the ecology of practices related to surf therapy organisation and its challenges in order to support the shaping of practice based research agendas on this intersection of lifestyle sports, community, and therapy.
Client: Timo Derriks, HZ Master Vitality
| Yerseke tourist info |
Yerseke is the mussel and oyster village of Zeeland. The mussels are primarily caught in the Waddenzee, and in part in Zeeuwse waters such as the Oosterschelde estuary. As well as mussel fishing, oysters are bred in Yerseke too. This happens mainly in the Oosterschelde estuary and the Grevelingen lake.
When visiting the village on the Oosterschelde tourists can experience where the famous Zeeuwse mussels and oysters come from. Visitors are attracted to Yerseke to enjoy these delicious seafoods in one of the many local restaurants, take a boat trip out on the Oosterschelde estuary and take a guide tour around the historical oyster ponds. And/or a stroll around the delightful shops in the picturesque fishing village. On the outskirts of Yerseke lies the Yerseke Moer – named after the ancient Dutch word for salt harvesting. This natural (peat) area is home to many a bird. It is also one of the most valued natural and cultural landscapes of Zeeland. There are various walking and cycling trails to enjoy in the area.
Although Yerseke attracts many tourists all year round, the tourist info organization sees room for improvement in regards to strengthening the tourism sector in Yerseke. At this moment families visit Yerseke during the summer holiday, but don’t spend that much in the village. Elderly visitors (manly Dutch, Belgians and Germans) visit in low season and have higher spending pattern. As Yerseke has such a rich history, the wish is to attract also younger generations and educate them about what Yerseke all has to offer. In addition to this, the current image of Yerseke is mainly based on the mussel and oyster farms, but the destination also offers a variety of natural area’s, such as the Yerseke Moer. Therefore research needs to be conducted regarding the image of Yerseke and how this could be improved.
The research should lead to answering the question:
How can we strengthen Yerseke as destination for the tourism sector?
Client: https://touristinfoyerseke.nl/
Referenties
- MijnLievelingsplek, Joyce de Visser, 6 februari 62023.