LC 00867

“The Business Canvas Model is a great tool to arrive at the essence of the business model of a mobility concept (such as the Bed & Bike concept in the case of HZ University). An important learning benefit in jointly filling in a business model canvas is determining who ultimately bears ownership, and in what way. Moreover, the (sharp) formulation of the value proposition is a very useful aspect, because that proposition helps to sharpen communication about the concept. And also lists the different perspectives for whom value is created, more than just the actual user of the concept.” – Harm IJben (HZ University)