LC 00795

DESIGN THINKING AND DOING

In our HZ Innovation Studio, we like to work according to Design Thinking approaches. In this, the basic five steps are to empathize with a certain challenge, define the problem, ideate a solution, prototype and test it. Throughout various projects, our students showed that they can do more then only giving suggestions on how to change things: they also help or lead in actually making the change.

Our stakeholders can come with different challenges. We discuss with them whether they have especially an interest in getting inspiration, in helping them with ideation or to work on implementation. Depending on the project, it could also be the case that these three stages are combined in a logical order.

See the model below for a few examples in this. We train you in the tools and the journey so you work on your competences of be(come)ing an innovator.

THE 3 DESIGN DELTA’S

Within the HZ Innovation studio we work with the 3 Design Delta’s which are based on the intuitive workflow process of a designer. The delta’s provide an even balance between creativity and analytical methods. This combination motivates project-teams to define the problem and formulate the solution with a greater sense of adventure. Different perspectives and experiences consciously flow into the solution process. Throughout the process, you will receive coaching and supervision that corresponds with the particular step you need to take. Each step in the design process has its own goals, intended output and can use a number of (digital) tools.

FOR WHOM

From time to time, you are not exactly sure how things will turn out, which is both a fun and confusing aspect. However, with our encouragement, you will more and more trust the process and see the context, concept or business case become clear in front of your eyes. A long the way, you keep on filling your toolbox to tackle this type of challenges for future reference. The particular toolbox of design thinking is relevant for numerous (study) disciplines and related industries or professions. Our projects are mostly related to vitality, tourism, leisure, recreation, business, destination and regional development. They are, however, often of interdisciplinary nature. For this reason, we believe that every study discipline can and will be of added value in the project team(s) somehow.

The studio is most familiar in welcoming students from programs that educate you in the field of;

• International Business

• Business and Management Studies

• Tourism Management

• Leisure, Events and Facility

• Hospitality Management

• Commercial Economics, Sales

• Finance & Control

• Human Resource Management

• Communication

• Sport and Movement Studies

• Health and Wellbeing

• Social Work and Care

Since we do see you as colleague, you are empowered, yet at the same time we care about your personal wellbeing. Our social activity committee (feel free to join!) organizes a variety of teambuilding, fun and healthy lifestyle related activities. Our new office is located in the modern HZ Tower, close to main campus Vlissingen. From here, we have all the facilities and can have nearby walks to see ships sail in and enjoy a lunch in the sun. The city centre and train station are also in close reach. Feel at home in our buzzy office that breathes a creative atmosphere. Pick your own desk or read a book in a booth. Get familiar with the tools and steps used in design thinking. Change roles in order to experiment with supervision. Host our visitors and your fellow innovating colleagues. Discuss progress with your coach, program supervisor, stakeholders or fellow students. We have stand-ups and share our work or personally challenges at fixed 5 moments daily. Get into a routine of going to work, while it does not make you feel like work because of the vibrant space, fun and meaningful projects. You will make new friends in our office! See our students at work and let Nele and Marlene introduce you to the Garage in the following video:

https://www.youtube.com/watch?v=aPWL8M-anag